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Casting for Big Ideas

A Jaffe
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      Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran, former "Adweek" vice president and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He discusses such vital topics as balancing creativity against financial viability, focusing on excellence while keeping an eye on the competition, and making the best pitch possible to prospective clients.
      Format: CONTRIBUTORS: A Jaffe EAN: 9780471309543 COUNTRY: United States PAGES: WEIGHT: 476 g HEIGHT: 240 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 2003-07-04 CITY: GENRE: BUSINESS & ECONOMICS / Advertising & Promotion WIDTH: 161 cm SPINE:

      Book Themes:

      Design, Industrial and commercial arts, illustration, Advertising, Media, entertainment, information and communication industries

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      ANDREW JAFFE is the Executive Director of the Clio Awards, which salutes the best efforts in advertising every year. He is also the President of Compass Consulting of Norwalk, Connecticut, a consulting group that advises advertising agencies on organizational and management issues and conducts agency searches for clients. He is a former editorial director and vice president at Adweek.
      Using the metaphor of fly fishing to stress the patient, long-term approach, Andrew Jaffe, industry veteran, former "Adweek" vice president and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He discusses such vital topics as balancing creativity against financial viability, focusing on excellence while keeping an eye on the competition, and making the best pitch possible to prospective clients.
      Format: CONTRIBUTORS: A Jaffe EAN: 9780471309543 COUNTRY: United States PAGES: WEIGHT: 476 g HEIGHT: 240 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 2003-07-04 CITY: GENRE: BUSINESS & ECONOMICS / Advertising & Promotion WIDTH: 161 cm SPINE:

      Book Themes:

      Design, Industrial and commercial arts, illustration, Advertising, Media, entertainment, information and communication industries

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      ANDREW JAFFE is the Executive Director of the Clio Awards, which salutes the best efforts in advertising every year. He is also the President of Compass Consulting of Norwalk, Connecticut, a consulting group that advises advertising agencies on organizational and management issues and conducts agency searches for clients. He is a former editorial director and vice president at Adweek.

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