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Political Communications

Ivor Crewe, Brian Gosschalk
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      The results of British elections depend increasingly on what happens during the intensive four-week campaign, a period shaped not simply by what politicians do and say, but by how it is reported to the public through the mass media. This book, the fourth such collection on each election since 1979, examines the dialogue conducted via the press, television and the opinion polls between politicians and the people in the 1992 campaign. A mixture of academic research, expert experience and personal reflection, the chapters are written not only by academic scholars, but by professionals from the worlds of television, newspapers, polling and party organisation. The book will be of great interest not only to academic political scientists, but to politicians, journalists, market researchers and party workers - indeed, to all with an active interest in elections and the mass media in Britain.
      Format: CONTRIBUTORS: Ivor Crewe, Brian Gosschalk EAN: 9780521453967 COUNTRY: United Kingdom PAGES: WEIGHT: 540 g HEIGHT: 229 cm
      PUBLISHED BY: Cambridge University Press DATE PUBLISHED: 1995-08-17 CITY: GENRE: POLITICAL SCIENCE / American Government / General WIDTH: 152 cm SPINE:

      Book Themes:

      United Kingdom, Great Britain, Elections and referenda / suffrage, Political campaigning and advertising

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      The results of British elections depend increasingly on what happens during the intensive four-week campaign, a period shaped not simply by what politicians do and say, but by how it is reported to the public through the mass media. This book, the fourth such collection on each election since 1979, examines the dialogue conducted via the press, television and the opinion polls between politicians and the people in the 1992 campaign. A mixture of academic research, expert experience and personal reflection, the chapters are written not only by academic scholars, but by professionals from the worlds of television, newspapers, polling and party organisation. The book will be of great interest not only to academic political scientists, but to politicians, journalists, market researchers and party workers - indeed, to all with an active interest in elections and the mass media in Britain.
      Format: CONTRIBUTORS: Ivor Crewe, Brian Gosschalk EAN: 9780521453967 COUNTRY: United Kingdom PAGES: WEIGHT: 540 g HEIGHT: 229 cm
      PUBLISHED BY: Cambridge University Press DATE PUBLISHED: 1995-08-17 CITY: GENRE: POLITICAL SCIENCE / American Government / General WIDTH: 152 cm SPINE:

      Book Themes:

      United Kingdom, Great Britain, Elections and referenda / suffrage, Political campaigning and advertising

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