FREE delivery to all EXCLUSIVE BOOKS stores nationwide. FREE delivery to your door on all orders over R450. Excludes all international deliveries.

Serious Money

Clifford W. Brown, Lynda W. Powell, Clyde Wilcox
    Product form
      FORMAT: Paperback / softback

      R 1,747.04 Price and availability exclusive to website

      YOU COULD EARN 1,747.04 FUTURE RETAIL DISCOUNTS.
      ESTIMATED DELIVERY: Approx. 10 - 15 Business Days
      BUY NOW PAY LATER
      From R 291.17 per month!
      3x monthly payments of R 582.34 with
      4x fortnightly payments of R 436.76 with
      Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, based largely upon newly conducted surveys of contributors to both the 1988 and 1992 campaigns. Brown, Powell and Wilcox explore the fundamental differences detween direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. Candidate resources analysed include home state power bases, access to national party networks and the national legislative agenda, congressional office, social identity, and ideological proximity. With respect to contributing decisions, the book focuses on the three fundamental sources of the decision to contribute: the purposive, solidary, and material motives of contributors.
      Format: CONTRIBUTORS: Clifford W. Brown, Lynda W. Powell, Clyde Wilcox EAN: 9780521497800 COUNTRY: United Kingdom PAGES: WEIGHT: 300 g HEIGHT: 229 cm
      PUBLISHED BY: Cambridge University Press DATE PUBLISHED: 1995-09-29 CITY: GENRE: POLITICAL SCIENCE / American Government / General WIDTH: 152 cm SPINE:

      Book Themes:

      United States of America, USA, Political structure and processes, Political campaigning and advertising

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns, based largely upon newly conducted surveys of contributors to both the 1988 and 1992 campaigns. Brown, Powell and Wilcox explore the fundamental differences detween direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. Candidate resources analysed include home state power bases, access to national party networks and the national legislative agenda, congressional office, social identity, and ideological proximity. With respect to contributing decisions, the book focuses on the three fundamental sources of the decision to contribute: the purposive, solidary, and material motives of contributors.
      Format: CONTRIBUTORS: Clifford W. Brown, Lynda W. Powell, Clyde Wilcox EAN: 9780521497800 COUNTRY: United Kingdom PAGES: WEIGHT: 300 g HEIGHT: 229 cm
      PUBLISHED BY: Cambridge University Press DATE PUBLISHED: 1995-09-29 CITY: GENRE: POLITICAL SCIENCE / American Government / General WIDTH: 152 cm SPINE:

      Book Themes:

      United States of America, USA, Political structure and processes, Political campaigning and advertising

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)

      Recently viewed products

      Login

      Forgot your password?

      Don't have an account yet?
      Create account