FREE delivery to all EXCLUSIVE BOOKS stores nationwide. FREE delivery to your door on all orders over R450. Excludes all international deliveries.

Blackwell Encyclopedic Dictionary of Marketing

B Lewis
    Product form
      FORMAT: Paperback / softback

      R 1,504.00 Price and availability exclusive to website

      YOU COULD EARN 1,504 FUTURE RETAIL DISCOUNTS.
      ESTIMATED DELIVERY: Approx. 20 - 30 Business Days
      BUY NOW PAY LATER
      From R 250.66 per month!
      3x monthly payments of R 501.33 with
      4x fortnightly payments of R 376.00 with
      The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
      Format: CONTRIBUTORS: B Lewis EAN: 9780631214854 COUNTRY: United States PAGES: WEIGHT: 508 g HEIGHT: 243 cm
      PUBLISHED BY: John Wiley and Sons Ltd DATE PUBLISHED: 1999-03-19 CITY: GENRE: BUSINESS & ECONOMICS / Sales & Selling / General WIDTH: 172 cm SPINE:

      Book Themes:

      Reference works, Sales and marketing

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Barbara R. Lewis is Senior Lecturer in Marketing at the Manchester School of Management, UMIST. She has published widely on marketing issues in the services sector, and her present research activities relate to customer care and service quality, and consumer behavior in the services sector. Dale Littler is Professor of Marketing at the Manchester School of Management, UMIST. He has published extensively on various aspects of strategic marketing and new product development and his current research is focused on customer behavior towards innovative products and services.
      The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
      Format: CONTRIBUTORS: B Lewis EAN: 9780631214854 COUNTRY: United States PAGES: WEIGHT: 508 g HEIGHT: 243 cm
      PUBLISHED BY: John Wiley and Sons Ltd DATE PUBLISHED: 1999-03-19 CITY: GENRE: BUSINESS & ECONOMICS / Sales & Selling / General WIDTH: 172 cm SPINE:

      Book Themes:

      Reference works, Sales and marketing

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Barbara R. Lewis is Senior Lecturer in Marketing at the Manchester School of Management, UMIST. She has published widely on marketing issues in the services sector, and her present research activities relate to customer care and service quality, and consumer behavior in the services sector. Dale Littler is Professor of Marketing at the Manchester School of Management, UMIST. He has published extensively on various aspects of strategic marketing and new product development and his current research is focused on customer behavior towards innovative products and services.

      Recently viewed products

      Login

      Forgot your password?

      Don't have an account yet?
      Create account