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Art of Asking Questions

Stanley Le Baron Payne
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      While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results. Originally published in 1951. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
      Format: CONTRIBUTORS: Stanley Le Baron Payne EAN: 9780691643069 COUNTRY: United States PAGES: WEIGHT: 680 g HEIGHT: 254 cm
      PUBLISHED BY: Princeton University Press DATE PUBLISHED: 2016-04-19 CITY: GENRE: SOCIAL SCIENCE / General WIDTH: 178 cm SPINE:

      Book Themes:

      Society and culture: general

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      While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results. Originally published in 1951. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
      Format: CONTRIBUTORS: Stanley Le Baron Payne EAN: 9780691643069 COUNTRY: United States PAGES: WEIGHT: 680 g HEIGHT: 254 cm
      PUBLISHED BY: Princeton University Press DATE PUBLISHED: 2016-04-19 CITY: GENRE: SOCIAL SCIENCE / General WIDTH: 178 cm SPINE:

      Book Themes:

      Society and culture: general

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      Be the first to write a review
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