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Impact of YouTube on U.S. Politics

LaChrystal D. Ricke
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      The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.
      Format: CONTRIBUTORS: LaChrystal D. Ricke EAN: 9780739183496 COUNTRY: United States PAGES: WEIGHT: 0 g HEIGHT: 229 cm
      PUBLISHED BY: Lexington Books DATE PUBLISHED: 2014-08-14 CITY: GENRE: COMPUTERS / Internet / Podcasting & Webcasting, LANGUAGE ARTS & DISCIPLINES / Communication Studies, POLITICAL SCIENCE / General, POLITICAL SCIENCE / Civics & Citizenship, SOCIAL SCIENCE / Media Studies WIDTH: 152 cm SPINE:

      Book Themes:

      Communication studies, Media studies, Politics and government, Civics and citizenship, Digital Lifestyle and online world: consumer and user guides

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      LaChrystal D. Ricke is assistant professor of mass communication at Sam Houston State University.
      The Impact of YouTube on U.S. Politics provides a historical, descriptive, and conceptual analysis of the broad and evolving political impact of YouTube. It specifically addresses how politicians, campaigns, the media, and the public utilize YouTube for political campaigning, communication, and engagement. The text provides a synthesized illustration of the ways in which YouTube has become a requisite political tool and normalized as a central platform for political communication in the United States. LaChrystal Ricke discusses political YouTube videos and strategies spanning across the 2006, 2008, 2010, and 2012 election cycles, and addresses the potential impact of YouTube in future U.S. elections.
      Format: CONTRIBUTORS: LaChrystal D. Ricke EAN: 9780739183496 COUNTRY: United States PAGES: WEIGHT: 0 g HEIGHT: 229 cm
      PUBLISHED BY: Lexington Books DATE PUBLISHED: 2014-08-14 CITY: GENRE: COMPUTERS / Internet / Podcasting & Webcasting, LANGUAGE ARTS & DISCIPLINES / Communication Studies, POLITICAL SCIENCE / General, POLITICAL SCIENCE / Civics & Citizenship, SOCIAL SCIENCE / Media Studies WIDTH: 152 cm SPINE:

      Book Themes:

      Communication studies, Media studies, Politics and government, Civics and citizenship, Digital Lifestyle and online world: consumer and user guides

      Customer Reviews

      Be the first to write a review
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      LaChrystal D. Ricke is assistant professor of mass communication at Sam Houston State University.

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