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Strategic Political Communication

Karen S. Johnson-Cartee, Gary A. Copeland
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      To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
      Format: CONTRIBUTORS: Karen S. Johnson-Cartee, Gary A. Copeland EAN: 9780742528826 COUNTRY: United States PAGES: WEIGHT: 313 g HEIGHT: 229 cm
      PUBLISHED BY: Rowman & Littlefield DATE PUBLISHED: 2003-10-14 CITY: GENRE: SOCIAL SCIENCE / Media Studies WIDTH: 148 cm SPINE:

      Book Themes:

      Media studies

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      Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.
      To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
      Format: CONTRIBUTORS: Karen S. Johnson-Cartee, Gary A. Copeland EAN: 9780742528826 COUNTRY: United States PAGES: WEIGHT: 313 g HEIGHT: 229 cm
      PUBLISHED BY: Rowman & Littlefield DATE PUBLISHED: 2003-10-14 CITY: GENRE: SOCIAL SCIENCE / Media Studies WIDTH: 148 cm SPINE:

      Book Themes:

      Media studies

      Customer Reviews

      Be the first to write a review
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      Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.

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