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Global Motivations

Jonathan S. Russ
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      Global Motivations analyzes the histories of Honda and Toyota as transplant automobile manufacturers in the United States. This book considers the historical, cultural, legal, and labor experiences of the two firms as they became established on the American industrial landscape. Comprised of three main themes, Global Motivations develops a thorough argument that Toyota and Honda were trendsetters as transplant manufacturers. Chronicling the broad histories of Toyota and Honda, analyzing the site selection process and expansion of companies' manufacturing facilities in the United States, and lastly turning to labor relations and management techniques, Professor Jonathan Russ supports his thesis that an automobile industry was viable in the U.S., even if American auto companies were in peril.
      Format: CONTRIBUTORS: Jonathan S. Russ EAN: 9780761839316 COUNTRY: United States PAGES: WEIGHT: 286 g HEIGHT: 232 cm
      PUBLISHED BY: University Press of America DATE PUBLISHED: 2009-02-09 CITY: GENRE: BUSINESS & ECONOMICS / Development / Business Development, BUSINESS & ECONOMICS / Exports & Imports, BUSINESS & ECONOMICS / Industries / Automobile Industry WIDTH: 154 cm SPINE:

      Book Themes:

      International economics, Research and development management, Manufacturing industries

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      Jonathan S. Russ is an Assistant Professor of History at the University of Delaware, where he regularly teaches courses on the history of modern American business and the history of Delaware.
      Global Motivations analyzes the histories of Honda and Toyota as transplant automobile manufacturers in the United States. This book considers the historical, cultural, legal, and labor experiences of the two firms as they became established on the American industrial landscape. Comprised of three main themes, Global Motivations develops a thorough argument that Toyota and Honda were trendsetters as transplant manufacturers. Chronicling the broad histories of Toyota and Honda, analyzing the site selection process and expansion of companies' manufacturing facilities in the United States, and lastly turning to labor relations and management techniques, Professor Jonathan Russ supports his thesis that an automobile industry was viable in the U.S., even if American auto companies were in peril.
      Format: CONTRIBUTORS: Jonathan S. Russ EAN: 9780761839316 COUNTRY: United States PAGES: WEIGHT: 286 g HEIGHT: 232 cm
      PUBLISHED BY: University Press of America DATE PUBLISHED: 2009-02-09 CITY: GENRE: BUSINESS & ECONOMICS / Development / Business Development, BUSINESS & ECONOMICS / Exports & Imports, BUSINESS & ECONOMICS / Industries / Automobile Industry WIDTH: 154 cm SPINE:

      Book Themes:

      International economics, Research and development management, Manufacturing industries

      Customer Reviews

      Be the first to write a review
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      Jonathan S. Russ is an Assistant Professor of History at the University of Delaware, where he regularly teaches courses on the history of modern American business and the history of Delaware.

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