FREE delivery to all EXCLUSIVE BOOKS stores nationwide. FREE delivery to your door on all orders over R450. Excludes all international deliveries.

Sold on Radio

Jim Cox
    Product form
      FORMAT: Paperback / softback

      R 882.00 Price and availability exclusive to website

      YOU COULD EARN 882 FUTURE RETAIL DISCOUNTS.
      ESTIMATED DELIVERY: Approx. 20 - 30 Business Days
      BUY NOW PAY LATER
      From R 147.00 per month!
      3x monthly payments of R 294.00 with
      4x fortnightly payments of R 220.50 with
      How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s.This work, divided into two parts, studies the commercialisation of network radio during its golden age. The first part covers the general history of radio advertising. The second part examines major radio advertisers from that period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, variants that impacted broadcast advertising, and a glossary. The book is fully indexed.
      Format: CONTRIBUTORS: Jim Cox EAN: 9780786475186 COUNTRY: United States PAGES: WEIGHT: 602 g HEIGHT: 251 cm
      PUBLISHED BY: McFarland & Co Inc DATE PUBLISHED: 2013-01-25 CITY: GENRE: BUSINESS & ECONOMICS / Advertising & Promotion, PERFORMING ARTS / Radio / History & Criticism WIDTH: 175 cm SPINE:

      Book Themes:

      Radio / podcasts

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Jim Cox, a leading historian of radio programming, is an award-winning author of numerous books about old time radio. A retired college professor, he lives in Louisville, Kentucky, USA>
      How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! But soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s.This work, divided into two parts, studies the commercialisation of network radio during its golden age. The first part covers the general history of radio advertising. The second part examines major radio advertisers from that period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, variants that impacted broadcast advertising, and a glossary. The book is fully indexed.
      Format: CONTRIBUTORS: Jim Cox EAN: 9780786475186 COUNTRY: United States PAGES: WEIGHT: 602 g HEIGHT: 251 cm
      PUBLISHED BY: McFarland & Co Inc DATE PUBLISHED: 2013-01-25 CITY: GENRE: BUSINESS & ECONOMICS / Advertising & Promotion, PERFORMING ARTS / Radio / History & Criticism WIDTH: 175 cm SPINE:

      Book Themes:

      Radio / podcasts

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Jim Cox, a leading historian of radio programming, is an award-winning author of numerous books about old time radio. A retired college professor, he lives in Louisville, Kentucky, USA>

      Recently viewed products

      Login

      Forgot your password?

      Don't have an account yet?
      Create account