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Market Value Process

AS Cleland
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      Discover a unique, cross-functional approach to developingstrategy Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.
      Format: CONTRIBUTORS: AS Cleland EAN: 9780787902759 COUNTRY: United States PAGES: WEIGHT: 617 g HEIGHT: 246 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 1996-07-31 CITY: GENRE: BUSINESS & ECONOMICS / Sales & Selling / General WIDTH: 188 cm SPINE:

      Book Themes:

      Business strategy, Sales and marketing

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      Alan S. Cleland and Albert V. Bruno are the authors of The Market Value Process: Bridging Customer & Shareholder Value, published by Wiley.
      Discover a unique, cross-functional approach to developingstrategy Earn the loyalty of your customers and the allegiance of yourshareholders at the same time. The Market Value Process provides agroundbreaking, practical approach to linking customer andshareholder value in a marketplace where price-cutting is king. Itdetails a twelve-step framework for determining how well customerneeds are being met, building strategies for meeting those needs,and ensuring those strategies create enough customer andshareholder value to work successfully. With new thoughts on topicssuch as teamwork and core competencies, this book defines a generalmanagement and financial approach to strategy building everyexecutive should consider.
      Format: CONTRIBUTORS: AS Cleland EAN: 9780787902759 COUNTRY: United States PAGES: WEIGHT: 617 g HEIGHT: 246 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 1996-07-31 CITY: GENRE: BUSINESS & ECONOMICS / Sales & Selling / General WIDTH: 188 cm SPINE:

      Book Themes:

      Business strategy, Sales and marketing

      Customer Reviews

      Be the first to write a review
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      Alan S. Cleland and Albert V. Bruno are the authors of The Market Value Process: Bridging Customer & Shareholder Value, published by Wiley.

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