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Winning in the Women's Health Care Marketplace

G James
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      Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market.
      Format: CONTRIBUTORS: G James EAN: 9780787944445 COUNTRY: United States PAGES: WEIGHT: 538 g HEIGHT: 241 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 2000-03-13 CITY: GENRE: HEALTH & FITNESS / Women's Health WIDTH: 161 cm SPINE:

      Book Themes:

      Personal and public health / health education, Medical administration and management, Women’s health

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      GENIE JAMES is a strategic business development consultant in Nashville, Tennessee. James was formerly Executive Vice President of Managed Care and Marketing for PrinipalCare, Inc. and a Director of the Integration Services Group for Quorum Health Resources, LLC. She is the author of Making Managed Care Work.
      Overwhelmingly, women are responsible for deciding how America's health care dollars are spent. If health care providers are to succeed in the coming years, they must meet the challenge of satisfying the needs of this powerful market. Written by an exceptional panel of experts in women's health, Winning in the Women's Health Care Marketplace synthesizes the nation's best strategies and practices for creating a health program that will capture the attention and loyalty of the emerging women's market.
      Format: CONTRIBUTORS: G James EAN: 9780787944445 COUNTRY: United States PAGES: WEIGHT: 538 g HEIGHT: 241 cm
      PUBLISHED BY: John Wiley & Sons Inc DATE PUBLISHED: 2000-03-13 CITY: GENRE: HEALTH & FITNESS / Women's Health WIDTH: 161 cm SPINE:

      Book Themes:

      Personal and public health / health education, Medical administration and management, Women’s health

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      Be the first to write a review
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      GENIE JAMES is a strategic business development consultant in Nashville, Tennessee. James was formerly Executive Vice President of Managed Care and Marketing for PrinipalCare, Inc. and a Director of the Integration Services Group for Quorum Health Resources, LLC. She is the author of Making Managed Care Work.

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