Health Care Strategy for Uncertain Times

An AHA Press/Jossey-Bass Publication Learn to reconceptualize strategy development in today'suncertain environment. This book introduces three specifictechniques--scenario planning, decision analysis, and game theory--that have been developed in the corporate world and tailored to theunique needs of the health care industry. The book also sharespractical implementation approaches, presents numerous real lifecase studies and lessons learned, and provides guidelines forreducing financial risks during plan implementation.

"The authors are real experts in planning, and it shows. They havecombined four powerful ingredients-decades of experience, awillingness to challenge conventional thinking, an approach that issimultaneously analytical and intuitive, and great clarity ofexpression-into a book that will reinvigorate planning in healthcare." (Lawrence D. Prybil, assistant dean and professor, Collegeof Public Health, University of Iowa) "Strategic planning is never easy, especially in chaotic times,With this book in hand, health care leaders--boards of trustees inparticular--will be much better equipped to fulfill their criticalresponsibility of setting sound strategic direction." (Rev. MichaelD. Place, president/CEO, Catholic Health Association, St. Louis,Missouri) "This insightful book provides original and practical direction tohealth care executives to develop meaningful strategy in a time ofuncertainty. Read it before you initiate your next planningproject." (Paul Maddrell, senior vice president, corporatestrategy, Northwestern Memorial Hospital, Chicago, Illinois) "Health Care Strategy for Uncertain Times is state of the art, tothe point, and will be useful not only for beginners who arelooking for assistance, but also for those who are experienced inhealth care strategic planning." (Jeffrey A. Rivest, executive vicepresident and COO, Children's Hospital of Philadelphia)

MARIAN C. JENNINGS is president of Jennings Ryan & Kolb, anational management consulting firm providing services exclusivelyto the health care industry.