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Polling to Govern

Diane J. Heith
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      Presidents spend millions of dollars on public opinion polling while in office. Critics often point to this polling as evidence that a “permanent campaign” has taken over the White House at the expense of traditional governance. But has presidential polling truly changed the shape of presidential leadership? Diane J. Heith examines the polling practices of six presidential administrations—those of Nixon, Ford, Carter, Reagan, Bush, and Clinton—dissecting the poll apparatus of each period. She contends that while White House polls significantly influence presidential messages and responses to events, they do not impact presidential decisions to the extent that observers often claim. Heith concludes that polling, and thus the campaign environment, exists in tandem with long-established governing strategies.
      Format: CONTRIBUTORS: Diane J. Heith EAN: 9780804748490 COUNTRY: United States PAGES: WEIGHT: 313 g HEIGHT: 229 cm
      PUBLISHED BY: Stanford University Press DATE PUBLISHED: 2003-10-28 CITY: GENRE: POLITICAL SCIENCE / Law Enforcement WIDTH: 152 cm SPINE:

      Book Themes:

      Police and security services

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      Diane J. Heith is Assistant Professor of Government and Politics at St. John's University.
      Presidents spend millions of dollars on public opinion polling while in office. Critics often point to this polling as evidence that a “permanent campaign” has taken over the White House at the expense of traditional governance. But has presidential polling truly changed the shape of presidential leadership? Diane J. Heith examines the polling practices of six presidential administrations—those of Nixon, Ford, Carter, Reagan, Bush, and Clinton—dissecting the poll apparatus of each period. She contends that while White House polls significantly influence presidential messages and responses to events, they do not impact presidential decisions to the extent that observers often claim. Heith concludes that polling, and thus the campaign environment, exists in tandem with long-established governing strategies.
      Format: CONTRIBUTORS: Diane J. Heith EAN: 9780804748490 COUNTRY: United States PAGES: WEIGHT: 313 g HEIGHT: 229 cm
      PUBLISHED BY: Stanford University Press DATE PUBLISHED: 2003-10-28 CITY: GENRE: POLITICAL SCIENCE / Law Enforcement WIDTH: 152 cm SPINE:

      Book Themes:

      Police and security services

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      Be the first to write a review
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      Diane J. Heith is Assistant Professor of Government and Politics at St. John's University.

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