Promise of Happiness

The Promise of Happiness is a provocative cultural critique of the imperative to be happy. It asks what follows when we make our desires and even our own happiness conditional on the happiness of others: “I just want you to be happy”; “I’m happy if you’re happy.” Combining philosophy and feminist cultural studies, Sara Ahmed reveals the affective and moral work performed by the “happiness duty,” the expectation that we will be made happy by taking part in that which is deemed good, and that by being happy ourselves, we will make others happy. Ahmed maintains that happiness is a promise that directs us toward certain life choices and away from others. Happiness is promised to those willing to live their lives in the right way. Ahmed draws on the intellectual history of happiness, from classical accounts of ethics as the good life, through seventeenth-century writings on affect and the passions, eighteenth-century debates on virtue and education, and nineteenth-century utilitarianism. She engages with feminist, antiracist, and queer critics who have shown how happiness is used to justify social oppression, and how challenging oppression causes unhappiness. Reading novels and films including Mrs. Dalloway, The Well of Loneliness, Bend It Like Beckham, and Children of Men, Ahmed considers the plight of the figures who challenge and are challenged by the attribution of happiness to particular objects or social ideals: the feminist killjoy, the unhappy queer, the angry black woman, and the melancholic migrant. Through her readings she raises critical questions about the moral order imposed by the injunction to be happy.

“Ahmed’s analyses are spot-on and provocative. . . . Ahmed’s analysis of this and other topics is unpredictable and engaging.” - Heather Seggel, The Gay & Lesbian Review, “Ahmed's language is a joy, and her work on each case study is filled with insight and rigor as she doggedly traces the social networks of dominance concealed and congealed around happiness. . . . The Promise of Happiness is an important intervention in affect studies that crucially approaches one of the major assumptions guiding social life: the assumption that we need to be happy.” - Sean Grattan, Social Text, “. . . [F]ascinating and important, both in showing us how to read some keytexts differently and in showing how to think more carefully about happinessand its politics. . . . [T]here is a perverse happiness to be taken from readingsuch an interesting book about the insufficiency of happiness.” - Richard Ashcroft, Textual Practice, “The Promise of Happiness bridges philosophy and cultural studies, phenomenology and feminist thought—providing a fresh and incisive approach to some of the most urgent contemporary feminist issues. Ahmed navigates this bridge with a voice both clear and warm to convey ideas that are as complex as they are intimate and accessible. Her treatment of affect as a phenomenological project provides feminist theorists a way out of mind-body divides without reverting to essentialisms, enabling Ahmed to attend to intersectional and global power relations with acuity and originality.” - Aimee Carrillo Rowe, Signs, “The Promise of Happiness is richly valuable not only for its discussion of utilitarianism but also for its broader deconstruction of the workings of happiness in a range of works of philosophy, literature, and social science. Whereas other feminist theorists also occasionally cast a critical eye toward happiness, or raise consciousness of female unhappiness, Ahmed has produced a volume that is unparalleled in its sustained and extensive expose´ of the entanglements between discourses of happiness and oppression.” - Andrea Veltman, Hypatia

Sara Ahmed is Professor of Race and Cultural Studies at Goldsmiths College, University of London. She is the author of Queer Phenomenology: Orientations, Objects, Others, also published by Duke University Press; The Cultural Politics of Emotion; Strange Encounters: Embodied Others in Post-Coloniality; and Differences that Matter: Feminist Theory and Postmodernism.