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Concurrent Marketing

Frank V. Cespedes
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      This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic significance. It shows companies how to realign a range of internal structures, and presents new ideas on the nature of selling.
      Format: CONTRIBUTORS: Frank V. Cespedes EAN: 9780875844442 COUNTRY: United States PAGES: WEIGHT: 0 g HEIGHT: 0 cm
      PUBLISHED BY: Harvard Business Review Press DATE PUBLISHED: 1995-10-01 CITY: GENRE: BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / General WIDTH: 0 cm SPINE:

      Book Themes:

      Business strategy, Sales and marketing

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      This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic significance. It shows companies how to realign a range of internal structures, and presents new ideas on the nature of selling.
      Format: CONTRIBUTORS: Frank V. Cespedes EAN: 9780875844442 COUNTRY: United States PAGES: WEIGHT: 0 g HEIGHT: 0 cm
      PUBLISHED BY: Harvard Business Review Press DATE PUBLISHED: 1995-10-01 CITY: GENRE: BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / General WIDTH: 0 cm SPINE:

      Book Themes:

      Business strategy, Sales and marketing

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