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From Global to Metanational

Yves L. Doz, Jose Santos, Peter Williamson
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      Introducing the concept of the "metanational", this volume presents a different way of thinking about the challenges and opportunities associated with competing globally. It teaches companies how to break free from geography and move away from the "international" mindset to a more effective "metanational" mindset so that they will be able to create and seize new opportunities for strategic advantage The book also explains how to gain the metanational advantage by becoming adept at sensing, integrating and leveraging knowledge that is dispersed in specialized pockets around the world. Providing international examples from both the well-known standards and fresh new faces, it provides a framework for understanding what constitutes strategic success on a global scale.
      Format: CONTRIBUTORS: Yves L. Doz, Jose Santos, Peter Williamson EAN: 9780875848709 COUNTRY: United States PAGES: WEIGHT: 572 g HEIGHT: 241 cm
      PUBLISHED BY: Harvard Business Review Press DATE PUBLISHED: 2001-11-01 CITY: GENRE: BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Exports & Imports, BUSINESS & ECONOMICS / Information Management, COMPUTERS / Management Information Systems WIDTH: 162 cm SPINE:

      Book Themes:

      International business

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      Yves Doz is Timken Professor of Global Technology and Innovation at INSEAD. Jose Santos is Professor of International Management at INSEAD. Peter Williamson is Professor of International Management and Asian Business at INSEAD's Euro-Asia Centre.
      Introducing the concept of the "metanational", this volume presents a different way of thinking about the challenges and opportunities associated with competing globally. It teaches companies how to break free from geography and move away from the "international" mindset to a more effective "metanational" mindset so that they will be able to create and seize new opportunities for strategic advantage The book also explains how to gain the metanational advantage by becoming adept at sensing, integrating and leveraging knowledge that is dispersed in specialized pockets around the world. Providing international examples from both the well-known standards and fresh new faces, it provides a framework for understanding what constitutes strategic success on a global scale.
      Format: CONTRIBUTORS: Yves L. Doz, Jose Santos, Peter Williamson EAN: 9780875848709 COUNTRY: United States PAGES: WEIGHT: 572 g HEIGHT: 241 cm
      PUBLISHED BY: Harvard Business Review Press DATE PUBLISHED: 2001-11-01 CITY: GENRE: BUSINESS & ECONOMICS / Entrepreneurship, BUSINESS & ECONOMICS / Exports & Imports, BUSINESS & ECONOMICS / Information Management, COMPUTERS / Management Information Systems WIDTH: 162 cm SPINE:

      Book Themes:

      International business

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      Yves Doz is Timken Professor of Global Technology and Innovation at INSEAD. Jose Santos is Professor of International Management at INSEAD. Peter Williamson is Professor of International Management and Asian Business at INSEAD's Euro-Asia Centre.

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