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Marketing Director's Handbook

Tim Arnold, Guy Tomlinson
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      This edition of The Marketing Director's Handbook combines volume 1 (hardback) and new volume 2 (paperback). Both works fit together like jigsaw pieces, and together they are the only practical guide to managing a marketing function. They contain practical advice and strategies to enhance the profitable growth and value of businesses. It is designed for business owners, directors and both aspiring and practicing marketers to help them undertake key marketing activities, and attract and retain customers. It is concise, easy-to-read, and easy to refer to time and time again. The new digital volume brings readers bang up-to-date on the digital age and is invaluable to help businesses survive through, and thrive beyond the C-19 lock-down.
      Format: CONTRIBUTORS: Tim Arnold, Guy Tomlinson EAN: 9780955886041 COUNTRY: United Kingdom PAGES: WEIGHT: 1013 g HEIGHT: 246 cm
      PUBLISHED BY: The Marketing Directors Ltd DATE PUBLISHED: 2020-11-02 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Strategic Planning WIDTH: 171 cm SPINE:

      Book Themes:

      Business strategy, Sales and marketing management, Sales and marketing

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      This edition of The Marketing Director's Handbook combines volume 1 (hardback) and new volume 2 (paperback). Both works fit together like jigsaw pieces, and together they are the only practical guide to managing a marketing function. They contain practical advice and strategies to enhance the profitable growth and value of businesses. It is designed for business owners, directors and both aspiring and practicing marketers to help them undertake key marketing activities, and attract and retain customers. It is concise, easy-to-read, and easy to refer to time and time again. The new digital volume brings readers bang up-to-date on the digital age and is invaluable to help businesses survive through, and thrive beyond the C-19 lock-down.
      Format: CONTRIBUTORS: Tim Arnold, Guy Tomlinson EAN: 9780955886041 COUNTRY: United Kingdom PAGES: WEIGHT: 1013 g HEIGHT: 246 cm
      PUBLISHED BY: The Marketing Directors Ltd DATE PUBLISHED: 2020-11-02 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Strategic Planning WIDTH: 171 cm SPINE:

      Book Themes:

      Business strategy, Sales and marketing management, Sales and marketing

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      Be the first to write a review
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