Semiotics and Visual Communication V

The chapters in this book consist of selected papers that were presented at the 5th International Conference on Semiotics of Culture and Visual Communication that took place at the Cyprus University of Technology in June 2024. The articles investigate the theme of the Conference, which was 'Semiotics of Otherness', since in the modern and post-modern context of social, political and cultural discourse, the concept of Otherness-The Other has emerged as a critical and universal subject of research. While it encapsulates a fundamental recognition of individuals or groups, who are perceived as different or distinct from oneself or from the dominant societal norms and identities, the idea of Otherness concerns the practices of othering in the areas of race, gender, ethnicity, class, sexuality, religion, nationality, environmental philosophy and, more generally, everyday social action and interaction. The interdisciplinary nature of the book provides a platform for discussion and research, broadens the scope of semiotic and visual communication, and challenges the boundaries of various disciplines. Furthermore, it aims to contribute to research, history, theory and practice in the discourse of Semiotics, Visual Communication and Cultural Studies.

Evripides Zantides, PhD, is Dean of the School of Fine and Applied Arts, as well as Professor in Semiotics and Graphic Communication at the Department of Multimedia and Graphic Arts of the Cyprus University of Technology. His professional activities include the publication and presentation of research papers in a number of journals and at international conferences on Semiotics, Graphic Design Education, Typography and Visual Communication, and his participation, with practice work, in refereed Art and Graphic Design biennials and other international exhibitions.Sonia Andreou, PhD, is a Postdoctoral Researcher at CYENS Centre of Excellence and Adjunct Lecturer (Special Scientist) at the Department of Multimedia and Graphic Arts, Cyprus University of Technology. She holds a PhD in Semiotics and Visual Communication from the Cyprus University of Technology, an MA in Art History and Theory from the University of Essex (UK), as well as a BA in Multimedia and Graphic Arts from the Cyprus University of Technology.