The Art of Scale

Are you ready to scale your business but not entirely sure how? Then Jason Goldberg’s book, The Art of Scale, is what you need. Tailored for scale-ups in the tricky 10 to 200 headcount zone, and catering for the important differences faced by emerging market businesses, this comprehensive guide demystifies the obstacles to scale, the path to scale, the science of scale, and the art of scale, giving you the practical toolkit you need. The Art of Scale distils vast amounts of collective scale-up expertise from a network of seasoned scale-up leaders and coaches, and the top 120 business growth books. It skips the theory and cuts straight to proven principles, leadership models, and actionable tools that successful scale-up leaders use every day. The book is divided into six parts: Part 1 covers the science of scaling a business; Parts 2 to 6 are playbooks for the five critical disciplines in the ‘Art of Scale’ – Strategy, People, Execution, Money and Scale-Up Leadership. Each chapter offers essential principles, ready-to-use downloadable tools, and handpicked reading recommendations for those craving deeper mastery. With real-world stories woven throughout, this book is an engaging, practical guide that invites you to dive in and immediately start applying what you learn. Coupled with over 50 free tools and 150 book summaries available online, this scale-up guide is what you need to grow with confidence and clarity, armed with the proven principles and tools you need to turn your vision into reality.

Jason Goldberg is ‘the scale-up guy’. With his co-founders, he has launched Edge Growth, Edge’s Ventures arm (c.R2bn capital under management, c.140 investments to date), Edge’s Post Investment Management arm, and TEN-X Entrepreneur (a brand in the Edge Growth stable), all with the mission of helping high growth African founders to scale through capital, high impact leadership development, coaching, and consulting. Most recently, Jason has launched Art of Scale, a SaaS platform dedicated to help millions of scale-up founders master the art of scale.

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