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Gender, Branding, and the Modern Music Industry

Kristin Lieb
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      FORMAT: Hardback

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      Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars—and the industry power brokers who make their fortunes—have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.
      Format: Hardback CONTRIBUTORS: Kristin Lieb EAN: 9781138064157 COUNTRY: United Kingdom PAGES: WEIGHT: 453 g HEIGHT: 229 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2018-01-18 CITY: GENRE: SOCIAL SCIENCE / Sociology / General WIDTH: 152 cm SPINE:

      Book Themes:

      Media studies, Gender studies: women and girls, Feminism and feminist theory, Sociology, Music industry

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      Kristin J. Lieb is an assistant professor of marketing communication at Emerson College, where she also teaches courses in the school's Women's, Gender & Sexuality Studies minor. She writes about branding in various industries, and has worked as a freelance writer for Billboard and Rolling Stone, a researcher for Harvard Business School, and a marketing and business development executive for several music-related companies.
      Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.This book provides a rare lens on the rigid packaging process that transforms female artists of various genres into female pop stars. Stars—and the industry power brokers who make their fortunes—have learned to prioritize sexual attractiveness over talent as they fight a crowded field for movie deals, magazine covers, and fashion lines, let alone record deals. This focus on the female pop star’s body as her core asset has resigned many women to being "short term brands," positioned to earn as much money as possible before burning out or aging ungracefully. This book, which includes interview data from music industry insiders, explores the sociological forces that drive women into these tired representations, and the ramifications for the greater social world.
      Format: Hardback CONTRIBUTORS: Kristin Lieb EAN: 9781138064157 COUNTRY: United Kingdom PAGES: WEIGHT: 453 g HEIGHT: 229 cm
      PUBLISHED BY: Taylor & Francis Ltd DATE PUBLISHED: 2018-01-18 CITY: GENRE: SOCIAL SCIENCE / Sociology / General WIDTH: 152 cm SPINE:

      Book Themes:

      Media studies, Gender studies: women and girls, Feminism and feminist theory, Sociology, Music industry

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      Kristin J. Lieb is an assistant professor of marketing communication at Emerson College, where she also teaches courses in the school's Women's, Gender & Sexuality Studies minor. She writes about branding in various industries, and has worked as a freelance writer for Billboard and Rolling Stone, a researcher for Harvard Business School, and a marketing and business development executive for several music-related companies.

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