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Business Communication Today, Global Edition

Courtland L. Bovee
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      For courses in business communication. Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students' understanding of the material. Samples Download the detailed table of contents
      Format: CONTRIBUTORS: Courtland L. Bovee EAN: 9781292353142 COUNTRY: United Kingdom PAGES: WEIGHT: 138 g HEIGHT: 276 cm
      PUBLISHED BY: Pearson Education Limited DATE PUBLISHED: 2020-08-03 CITY: GENRE: BUSINESS & ECONOMICS / Business Communication / General WIDTH: 216 cm SPINE:

      Book Themes:

      Business communication and presentation

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      For courses in business communication. Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students' understanding of the material. Samples Download the detailed table of contents
      Format: CONTRIBUTORS: Courtland L. Bovee EAN: 9781292353142 COUNTRY: United Kingdom PAGES: WEIGHT: 138 g HEIGHT: 276 cm
      PUBLISHED BY: Pearson Education Limited DATE PUBLISHED: 2020-08-03 CITY: GENRE: BUSINESS & ECONOMICS / Business Communication / General WIDTH: 216 cm SPINE:

      Book Themes:

      Business communication and presentation

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