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Gale Business Insights Handbook of Social Media Marketing

Ferrara
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      The Gale Business Insights Handbook Of Social Media Marketing examines the questions What is social media marketing and How can it be used in my business? This volume focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness. Entries examine such topics as the types of social media and their followers; how to increase discoverability; and how to define and protect your brand; legal challenges with social media, and more.PIM31-MAY-1801
      Format: CONTRIBUTORS: Ferrara EAN: 9781414499314 COUNTRY: United States PAGES: WEIGHT: 748 g HEIGHT: 234 cm
      PUBLISHED BY: Cengage Learning, Inc DATE PUBLISHED: 2013-04-10 CITY: GENRE: WIDTH: 183 cm SPINE:

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      The Gale Business Insights Handbook Of Social Media Marketing examines the questions What is social media marketing and How can it be used in my business? This volume focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness. Entries examine such topics as the types of social media and their followers; how to increase discoverability; and how to define and protect your brand; legal challenges with social media, and more.PIM31-MAY-1801
      Format: CONTRIBUTORS: Ferrara EAN: 9781414499314 COUNTRY: United States PAGES: WEIGHT: 748 g HEIGHT: 234 cm
      PUBLISHED BY: Cengage Learning, Inc DATE PUBLISHED: 2013-04-10 CITY: GENRE: WIDTH: 183 cm SPINE:

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