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Aerospace Marketing Management

Philippe Malaval
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      Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.
      Format: Paperback / softback CONTRIBUTORS: Philippe Malaval EAN: 9781461353775 COUNTRY: United States PAGES: WEIGHT: 848 g HEIGHT: 235 cm
      PUBLISHED BY: Springer-Verlag New York Inc. DATE PUBLISHED: 2012-10-13 CITY: GENRE: BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Marketing / General, TECHNOLOGY & ENGINEERING / Automotive WIDTH: 155 cm SPINE:

      Book Themes:

      Business and Management, Sales and marketing, Automotive technology and trades

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      Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.
      Format: Paperback / softback CONTRIBUTORS: Philippe Malaval EAN: 9781461353775 COUNTRY: United States PAGES: WEIGHT: 848 g HEIGHT: 235 cm
      PUBLISHED BY: Springer-Verlag New York Inc. DATE PUBLISHED: 2012-10-13 CITY: GENRE: BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Marketing / General, TECHNOLOGY & ENGINEERING / Automotive WIDTH: 155 cm SPINE:

      Book Themes:

      Business and Management, Sales and marketing, Automotive technology and trades

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      Be the first to write a review
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