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CW Comes of Age

Ashley Lynn Carlson
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      Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-year-old, predominantly female audience and soon won over viewers with shows like Gossip Girl, Jane the Virgin and the DC Arrowverse franchise. Nimbly adapting to the streaming services era, the network has strengthened new series development and its innovative distribution system. This collection of new essays examines The CW's business model, marketing strategies and most popular series.
      Format: Paperback / softback CONTRIBUTORS: Ashley Lynn Carlson EAN: 9781476682112 COUNTRY: United States PAGES: WEIGHT: 151 g HEIGHT: 229 cm
      PUBLISHED BY: McFarland & Co Inc DATE PUBLISHED: 2022-03-14 CITY: GENRE: PERFORMING ARTS / Television / History & Criticism, TECHNOLOGY & ENGINEERING / Television & Video WIDTH: 152 cm SPINE:

      Book Themes:

      United States of America, USA, Television, Film, TV and Radio industries

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      Ashley Lynn Carlson is an associate professor of English at the University of Montana Western in Dillon, Montana. She has published essays on a variety of topics ranging from nineteenth-century literature to contemporary popular culture.Lisa K. Perdigao is a professor of English at Florida Institute of Technology in Melbourne, Florida. Her publications are in the areas of contemporary fiction, television, film, and comics.
      Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-year-old, predominantly female audience and soon won over viewers with shows like Gossip Girl, Jane the Virgin and the DC Arrowverse franchise. Nimbly adapting to the streaming services era, the network has strengthened new series development and its innovative distribution system. This collection of new essays examines The CW's business model, marketing strategies and most popular series.
      Format: Paperback / softback CONTRIBUTORS: Ashley Lynn Carlson EAN: 9781476682112 COUNTRY: United States PAGES: WEIGHT: 151 g HEIGHT: 229 cm
      PUBLISHED BY: McFarland & Co Inc DATE PUBLISHED: 2022-03-14 CITY: GENRE: PERFORMING ARTS / Television / History & Criticism, TECHNOLOGY & ENGINEERING / Television & Video WIDTH: 152 cm SPINE:

      Book Themes:

      United States of America, USA, Television, Film, TV and Radio industries

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      Be the first to write a review
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      Ashley Lynn Carlson is an associate professor of English at the University of Montana Western in Dillon, Montana. She has published essays on a variety of topics ranging from nineteenth-century literature to contemporary popular culture.Lisa K. Perdigao is a professor of English at Florida Institute of Technology in Melbourne, Florida. Her publications are in the areas of contemporary fiction, television, film, and comics.

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