Present at the Creation

Upton Bell grew up at the knee of the NFL’s first great commissioner, his father, the legendary Bert Bell, who not only saved the game from financial ruin after World War II but was one of its greatest innovators.Present at the Creation details Bell’s firsthand experiences, which started as he watched his father draw up the league schedule each year at the kitchen table using dominoes. There he learned the importance of parity, which is a hallmark of the league’s success, and also how to create it. Over the past fifty-three years, Bell has been an owner, a general manager, a personnel executive, a scouting director for two Super Bowl teams, a television commentator and analyst, and a talk-radio host. He has seen the NFL from the inside and has experienced many of the most important moments in NFL history. Bell was player personnel director for the Baltimore Colts when the team played in three championship games and appeared in two Super Bowls. At thirty-three he became the youngest general manager in NFL history when he joined the Patriots in that role in 1971. He left the NFL in 1974 to compete against it, joining the upstart World Football League as owner of the Charlotte Hornets, which lasted just two years. In 1976 Bell began his forty‑year career as a radio and TV talk-show host, yet he remains a football guy who was in the middle of the game’s most significant moments and knows that half the story has never been told, until now.Watch a book trailer.

"A highly enjoyable book that should be on every football fan's reading list."—John Maxymuk, Library Journal starred review, "This book is certain to be enjoyed by fans of all stripes."—Guy Who Reviews Sports Books, “Do yourself a favor and pick up Present at the Creation. . . . It’s the story of the NFL through the clear eyes of a wise and funny man who lived through just about all of it.”—Dan Shaughnessy, Boston Globe  , "Upton Bell, son of Philadelphia Eagles founder Bert Bell, the game’s greatest innovator who saved the NFL from ruin after World War II, reminded me once again that, when you think you know just about everything that’s important, you miss quite a few critical things. . . . Throughout the book, there are so many memories, anecdotes, recollections and asides that you wonder if he had a big, thick journal with names and thoughts and belief systems that he wrote down his entire time in football. I don't know how he remembers it all, but it's here: the personalities that shaped the league that literally is America's No. 1 sport."—Andrew Andrews, True Review, "Upton Bell's memoir of his NFL days is a valuable and entertaining addition to the literature available on the NFL during its formative years."—Richard C. Crepeau, ARETE

Upton Bell first joined the Baltimore Colts as a training camp attendant in 1960 and worked his way up to personnel director in 1966. In 1971 he was hired as the general manager of the New England Patriots (then known as the Boston Patriots), making him at age thirty-three the youngest general manager in the NFL. After leaving pro football, Bell began a long broadcasting career in Boston. Ron Borges has covered the NFL since 1975. He serves on the Pro Football Hall of Fame election committee and the senior selection committee.