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Measurement of Media Reputation

Xiaoqun Zhang
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      The Measurement of Media Reputation investigates the efficacy of different measurements of media reputation, the overall evaluation of the media coverage of a corporation and a strategic resource used to improve media coverage. Xiaoqun Zhang develops a new composite measure that combines three dimensions of media coverage: visibility, favorability, and recency. Zhang conducts multiple tests comparing the validity of his new composite measure against existing measures of media coverage, arguing that the new measure has both theoretical implications for extending the application of media effects theories to other realms, such as political and business communication, and practical implications as a resource for corporations to achieve competitive advantages.
      Format: Hardback CONTRIBUTORS: Xiaoqun Zhang EAN: 9781498572996 COUNTRY: United States PAGES: WEIGHT: 426 g HEIGHT: 228 cm
      PUBLISHED BY: Lexington Books DATE PUBLISHED: 2019-07-25 CITY: GENRE: LANGUAGE ARTS & DISCIPLINES / Communication Studies, SOCIAL SCIENCE / Media Studies WIDTH: 161 cm SPINE:

      Book Themes:

      Communication studies, Media studies

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      Xiaoqun Zhang is assistant professor in the Department of Media Arts at University of North Texas.
      The Measurement of Media Reputation investigates the efficacy of different measurements of media reputation, the overall evaluation of the media coverage of a corporation and a strategic resource used to improve media coverage. Xiaoqun Zhang develops a new composite measure that combines three dimensions of media coverage: visibility, favorability, and recency. Zhang conducts multiple tests comparing the validity of his new composite measure against existing measures of media coverage, arguing that the new measure has both theoretical implications for extending the application of media effects theories to other realms, such as political and business communication, and practical implications as a resource for corporations to achieve competitive advantages.
      Format: Hardback CONTRIBUTORS: Xiaoqun Zhang EAN: 9781498572996 COUNTRY: United States PAGES: WEIGHT: 426 g HEIGHT: 228 cm
      PUBLISHED BY: Lexington Books DATE PUBLISHED: 2019-07-25 CITY: GENRE: LANGUAGE ARTS & DISCIPLINES / Communication Studies, SOCIAL SCIENCE / Media Studies WIDTH: 161 cm SPINE:

      Book Themes:

      Communication studies, Media studies

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      Xiaoqun Zhang is assistant professor in the Department of Media Arts at University of North Texas.

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