Media Control

Media Control: News as an Institution of Power and Social Control challenges traditional (and even some radical) perceptions of how the news works. While it’s clear that journalists don’t operate objectively – reporters don’t just cover news, but they make it – Media Control goes a step further by arguing that the cultural institution of news approaches and presents everyday information from particular and dominant cultural positions that benefit the power elite. From analysing how the press operate as police agents by conducting surveillance and instituting social order through its coverage of crime and police action to bolstering private business and neoliberal principles by covering the news through notions of boosterism, Media Control presents the news through a cultural lens. Robert E. Gutsche, Jr. introduces or advances readers’ applications of critical race theory and cultural studies scholarship to explore cultural meanings within news coverage of police action, the criminal justice system, and embedding into the news democratic values that are later used by the power elite to oppress and repress portions of the citizenry. Media Control helps the reader explicate how the power elite use the press and the veil of the Fourth Estate to further white ideologies and American Imperialism.

Media Control is a rare, critical look at the power of news at a time of increased surveillance and policing. It's a must read for journalists, citizens and scholars who are concerned about the future of a free society–and their role in it., In a reflexive account of media control, Robert Gutsche revives the news-as-propaganda model of journalism. He argues that news of fear today justifies government surveillance and militaristic force, reifies power structures that privilege the rich and well positioned, and establishes stark and helpful good-evil demarcations in society. Whether or not you agree with his assessments, Gutsche’s work is a radical statement about the complicit role the press has in promoting fear, violence, and social control. Media Control offers an alternative perspective about the role of journalism reminiscent of Noam Chomsky, and represents a conversation piece that would be useful in journalism classes and among those interested in assessing media, journalism education and their function in a democratic society., This brave and groundbreaking book in critical journalism throws a devastating blow to the myth about the media and police neutrality. Far from it, Robert Gutsche posits, these two centers of power share the same objective: social control of local communities. Local ‘news’ about crime, the argument goes, create the local community in its own image; in such capacity, ‘news’ about crime acts as a symbolic police force patrolling the very space it has created and owns, as its own beat. To the extent that Gutsche takes a cue from Chomsky’s and Greenwald’s scrutiny of the global media, and shifts the critical focus onto local media and its coverage of a crime, Media Control is a must read for every student studying journalism., Although not explicitly stated by the founding fathers, but clearly explicated here, is that ultimately what the media has today (and perhaps has always had) is power; specifically, the power to inform, the power to persuade, and the power to help steer the opinions of vast swaths of the population on topics ranging from perceptions of war to their perception of politicians. In this clearly elucidated book, Robert Gutsche helps readers understand how the media wield power. It is a must-read for scholars, laypeople, and anyone who is just interested in knowing about the workings of the media, the construction of news, and ultimately what effect the media does, and does not have, on people’s perception of reality., As the battle to control information in a digital world intensifies, this book places front and center the media’s ability to shape meaning in our everyday lives and its relationship to the ‘Power Elite.’ Through notions of propaganda, controversy, conspiracy and place-making, this book won’t just rattle some journalism cages that seek to preserve classical notions of news media and power – it will shatter them. The book also addresses a paucity of scholarly work on the local press by examining issues of media control closest to home. This is a timely and valuable contribution to the field. A must read.

Robert E. Gutsche, Jr. is Senior Lecturer of Critical Digital Media Practice in the Department of Sociology at Lancaster University (UK). He was Assistant Professor of journalism and digital media studies at Florida International University in Miami.