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Adoption of Innovations

Amir Heiman
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      Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach – the threshold model, which analyzes an individual’s decision whether, and to what extent, to use a new technology given economic conditions. The authors show that the threshold model has a notable advantage in incorporating marketing tools that are targeted to and/or aim at reducing risk. This monograph describes the two models. It shows how they relate to each other, and then discusses how marketing tools, and in particular marketing tools that are designed to reduce risk, can be incorporated into each of the two models.
      Format: Paperback / softback CONTRIBUTORS: Amir Heiman EAN: 9781638280200 COUNTRY: United States PAGES: WEIGHT: 110 g HEIGHT: 234 cm
      PUBLISHED BY: now publishers Inc DATE PUBLISHED: 2022-06-21 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General WIDTH: 156 cm SPINE:

      Book Themes:

      Sales and marketing

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      Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach – the threshold model, which analyzes an individual’s decision whether, and to what extent, to use a new technology given economic conditions. The authors show that the threshold model has a notable advantage in incorporating marketing tools that are targeted to and/or aim at reducing risk. This monograph describes the two models. It shows how they relate to each other, and then discusses how marketing tools, and in particular marketing tools that are designed to reduce risk, can be incorporated into each of the two models.
      Format: Paperback / softback CONTRIBUTORS: Amir Heiman EAN: 9781638280200 COUNTRY: United States PAGES: WEIGHT: 110 g HEIGHT: 234 cm
      PUBLISHED BY: now publishers Inc DATE PUBLISHED: 2022-06-21 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General WIDTH: 156 cm SPINE:

      Book Themes:

      Sales and marketing

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      Be the first to write a review
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