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Baidu SEO

Véronique Duong
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      SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.
      Format: Hardback CONTRIBUTORS: Véronique Duong EAN: 9781786301116 COUNTRY: United Kingdom PAGES: WEIGHT: 363 g HEIGHT: 236 cm
      PUBLISHED BY: ISTE Ltd and John Wiley & Sons Inc DATE PUBLISHED: 2017-06-30 CITY: GENRE: SOCIAL SCIENCE / Popular Culture WIDTH: 163 cm SPINE:

      Book Themes:

      Sociology and anthropology

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      Véronique Duong, is the author of Baidu SEO: Challenges and Intricacies of Marketing in China, published by Wiley.
      SEO practices for Baidu and other Chinese search engines are little known in the Western world. However, in order for a company to promote itself successfully in the Middle Kingdom, it is absolutely necessary to go online in China. Chinese SEO is not only about working on the on-site and off-site aspects of a site, there are also many administrative tasks to take into account: the creation of a site in China can pose governmental problems (obtaining a Chinese mobile line, applying for an ICP license, proving that the company is well established in China, etc.) In order for readers to understand how SEO and web-marketing works in China, tips, advice and case studies are presented throughout this book.
      Format: Hardback CONTRIBUTORS: Véronique Duong EAN: 9781786301116 COUNTRY: United Kingdom PAGES: WEIGHT: 363 g HEIGHT: 236 cm
      PUBLISHED BY: ISTE Ltd and John Wiley & Sons Inc DATE PUBLISHED: 2017-06-30 CITY: GENRE: SOCIAL SCIENCE / Popular Culture WIDTH: 163 cm SPINE:

      Book Themes:

      Sociology and anthropology

      Customer Reviews

      Be the first to write a review
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      Véronique Duong, is the author of Baidu SEO: Challenges and Intricacies of Marketing in China, published by Wiley.

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