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New Technologies and Branding

Philippe Sachetti
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      FORMAT: Hardback
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      Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.
      Format: Hardback CONTRIBUTORS: Philippe Sachetti EAN: 9781786301970 COUNTRY: United Kingdom PAGES: WEIGHT: 454 g HEIGHT: 234 cm
      PUBLISHED BY: ISTE Ltd and John Wiley & Sons Inc DATE PUBLISHED: 2018-02-20 CITY: GENRE: BUSINESS & ECONOMICS / Small Business WIDTH: 163 cm SPINE:

      Book Themes:

      Small businesses and self-employment

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      Philippe Sachetti, Associate Director. Thibaud Zuppinger, Strategic Planner.
      Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.
      Format: Hardback CONTRIBUTORS: Philippe Sachetti EAN: 9781786301970 COUNTRY: United Kingdom PAGES: WEIGHT: 454 g HEIGHT: 234 cm
      PUBLISHED BY: ISTE Ltd and John Wiley & Sons Inc DATE PUBLISHED: 2018-02-20 CITY: GENRE: BUSINESS & ECONOMICS / Small Business WIDTH: 163 cm SPINE:

      Book Themes:

      Small businesses and self-employment

      Customer Reviews

      Be the first to write a review
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      Philippe Sachetti, Associate Director. Thibaud Zuppinger, Strategic Planner.

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