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Innovation and Export

Manon Enjolras
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      The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
      Format: Hardback CONTRIBUTORS: Manon Enjolras EAN: 9781786306203 COUNTRY: United Kingdom PAGES: WEIGHT: 454 g HEIGHT: 10 cm
      PUBLISHED BY: ISTE Ltd and John Wiley & Sons Inc DATE PUBLISHED: 2022-01-04 CITY: GENRE: BUSINESS & ECONOMICS / Exports & Imports, BUSINESS & ECONOMICS / Taxation / Small Business, BUSINESS & ECONOMICS / E-Commerce / Small Business WIDTH: 10 cm SPINE:

      Book Themes:

      International economics, Public finance and taxation, E-commerce: business aspects, Small businesses and self-employment, Corporate and business tax laws

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      Manon Enjolras is Assistant Professor at the ERPI laboratory (Université de Lorraine, France). She works on metrology of innovation processes and the application of multi-criteria analysis methodologies for the design of decision support tools for enterprises.
      The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
      Format: Hardback CONTRIBUTORS: Manon Enjolras EAN: 9781786306203 COUNTRY: United Kingdom PAGES: WEIGHT: 454 g HEIGHT: 10 cm
      PUBLISHED BY: ISTE Ltd and John Wiley & Sons Inc DATE PUBLISHED: 2022-01-04 CITY: GENRE: BUSINESS & ECONOMICS / Exports & Imports, BUSINESS & ECONOMICS / Taxation / Small Business, BUSINESS & ECONOMICS / E-Commerce / Small Business WIDTH: 10 cm SPINE:

      Book Themes:

      International economics, Public finance and taxation, E-commerce: business aspects, Small businesses and self-employment, Corporate and business tax laws

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      Manon Enjolras is Assistant Professor at the ERPI laboratory (Université de Lorraine, France). She works on metrology of innovation processes and the application of multi-criteria analysis methodologies for the design of decision support tools for enterprises.

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