FREE delivery to all EXCLUSIVE BOOKS stores nationwide. FREE delivery to your door on all orders over R450. Excludes all international deliveries.

Emotions and Values in Equity Crowdfunding Investment Choices 1

Christian Goglin
    Product form
      FORMAT: Hardback
      YOU COULD EARN 0 FUTURE RETAIL DISCOUNTS.

      This product is either out of print or out of stock. Add it to your wishlist and we will automatically let you know if it comes back into stock. Add to Wishlist

      ESTIMATED DELIVERY: Possibly out of print
      BUY NOW PAY LATER
      From R 0.00 per month!
      3x monthly payments of R 0.00 with
      4x fortnightly payments of R 0.00 with

      This product is either out of print or out of stock. Add it to your wishlist and we will automatically let you know if it comes back into stock. Add to Wishlist

      Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. This first volume centers on the emotional and axiological determinants of choice. A transdisciplinary theoretical analysis is carried out, combining different fields within the social sciences, primarily finance, marketing and psychology. This state of the art leads to the emergence of an original theoretical framework for understanding investment choices in equity crowdfunding.
      Format: Hardback CONTRIBUTORS: Christian Goglin EAN: 9781786306333 COUNTRY: United Kingdom PAGES: WEIGHT: 454 g HEIGHT: 10 cm
      PUBLISHED BY: ISTE Ltd and John Wiley & Sons Inc DATE PUBLISHED: 2021-02-12 CITY: GENRE: BUSINESS & ECONOMICS / Finance / General WIDTH: 10 cm SPINE:

      Book Themes:

      Finance and accounting

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Christian Goglin is a Doctor of Management Sciences and a research associate at the CREGO Laboratory, part of the University of Burgundy – France-Comté, France. His research and academic publications focus on behavioral finance and financerelated investor choice.
      Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. This first volume centers on the emotional and axiological determinants of choice. A transdisciplinary theoretical analysis is carried out, combining different fields within the social sciences, primarily finance, marketing and psychology. This state of the art leads to the emergence of an original theoretical framework for understanding investment choices in equity crowdfunding.
      Format: Hardback CONTRIBUTORS: Christian Goglin EAN: 9781786306333 COUNTRY: United Kingdom PAGES: WEIGHT: 454 g HEIGHT: 10 cm
      PUBLISHED BY: ISTE Ltd and John Wiley & Sons Inc DATE PUBLISHED: 2021-02-12 CITY: GENRE: BUSINESS & ECONOMICS / Finance / General WIDTH: 10 cm SPINE:

      Book Themes:

      Finance and accounting

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Christian Goglin is a Doctor of Management Sciences and a research associate at the CREGO Laboratory, part of the University of Burgundy – France-Comté, France. His research and academic publications focus on behavioral finance and financerelated investor choice.

      Recently viewed products

      Login

      Forgot your password?

      Don't have an account yet?
      Create account