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Alpha Dogs

James Harding
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      David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics.In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.
      Format: Paperback / softback CONTRIBUTORS: James Harding EAN: 9781843548683 COUNTRY: United Kingdom PAGES: WEIGHT: 245 g HEIGHT: 198 cm
      PUBLISHED BY: Atlantic Books DATE PUBLISHED: 2009-06-01 CITY: GENRE: BUSINESS & ECONOMICS / Advertising & Promotion, POLITICAL SCIENCE / General, POLITICAL SCIENCE / Political Process / Campaigns & Elections, POLITICAL SCIENCE / American Government / General, POLITICAL SCIENCE / World / General WIDTH: 129 cm SPINE:

      Book Themes:

      Politics and government, Elections and referenda / suffrage, Political campaigning and advertising, Business ethics and social responsibility, Consultancy, Advertising

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      James Harding is the editor of The Times. He was previously Washington bureau chief of the Financial Times. This is his first book.
      David Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics.In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.
      Format: Paperback / softback CONTRIBUTORS: James Harding EAN: 9781843548683 COUNTRY: United Kingdom PAGES: WEIGHT: 245 g HEIGHT: 198 cm
      PUBLISHED BY: Atlantic Books DATE PUBLISHED: 2009-06-01 CITY: GENRE: BUSINESS & ECONOMICS / Advertising & Promotion, POLITICAL SCIENCE / General, POLITICAL SCIENCE / Political Process / Campaigns & Elections, POLITICAL SCIENCE / American Government / General, POLITICAL SCIENCE / World / General WIDTH: 129 cm SPINE:

      Book Themes:

      Politics and government, Elections and referenda / suffrage, Political campaigning and advertising, Business ethics and social responsibility, Consultancy, Advertising

      Customer Reviews

      Be the first to write a review
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      James Harding is the editor of The Times. He was previously Washington bureau chief of the Financial Times. This is his first book.

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