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Growing Older

Ian Patterson
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      FORMAT: Hardback
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      Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
      Format: Hardback CONTRIBUTORS: Ian Patterson EAN: 9781845930653 COUNTRY: United Kingdom PAGES: WEIGHT: 0 g HEIGHT: 234 cm
      PUBLISHED BY: CABI Publishing DATE PUBLISHED: 2006-10-24 CITY: GENRE: BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism, SOCIAL SCIENCE / Popular Culture, TRAVEL / General WIDTH: 156 cm SPINE:

      Book Themes:

      Sociology: sport and leisure, Hospitality and service industries

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      Ian Patterson was formerly at the University of Queensland, Australia.
      Tourism is big business, especially for older people. With the senior market becoming increasingly targeted by marketers and travel companies, both operators and leisure service providers need to be knowledgeable and sensitive to the particular characteristics, special needs and requirements of the senior market. The purpose of this book is to provide the latest research about these characteristics, tourist behaviours and leisure needs of baby boomers, seniors and older people generally and how to effectively market to this expanding group in the future.
      Format: Hardback CONTRIBUTORS: Ian Patterson EAN: 9781845930653 COUNTRY: United Kingdom PAGES: WEIGHT: 0 g HEIGHT: 234 cm
      PUBLISHED BY: CABI Publishing DATE PUBLISHED: 2006-10-24 CITY: GENRE: BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism, SOCIAL SCIENCE / Popular Culture, TRAVEL / General WIDTH: 156 cm SPINE:

      Book Themes:

      Sociology: sport and leisure, Hospitality and service industries

      Customer Reviews

      Be the first to write a review
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      Ian Patterson was formerly at the University of Queensland, Australia.

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