FREE delivery to all EXCLUSIVE BOOKS stores nationwide. FREE delivery to your door on all orders over R450. Excludes all international deliveries.

Inside Luxury

Maria Eugenia Giron
    Product form
      FORMAT: Hardback
      YOU COULD EARN 0 FUTURE RETAIL DISCOUNTS.

      This product is either out of print or out of stock. Add it to your wishlist and we will automatically let you know if it comes back into stock. Add to Wishlist

      ESTIMATED DELIVERY: Possibly out of print
      BUY NOW PAY LATER
      From R 0.00 per month!
      3x monthly payments of R 0.00 with
      4x fortnightly payments of R 0.00 with

      This product is either out of print or out of stock. Add it to your wishlist and we will automatically let you know if it comes back into stock. Add to Wishlist

      Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning and targeting new/emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future lies for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors.
      Format: Hardback CONTRIBUTORS: Maria Eugenia Giron EAN: 9781907794094 COUNTRY: United Kingdom PAGES: WEIGHT: 0 g HEIGHT: 216 cm
      PUBLISHED BY: LID Publishing DATE PUBLISHED: 2011-02-28 CITY: GENRE: BUSINESS & ECONOMICS / Industries / Retailing, BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry WIDTH: 138 cm SPINE:

      Book Themes:

      Business and Management, Industry and industrial studies

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Maria Eugenia Giron has worked extensively in the luxury sector, including at Loewe where she was responsible for strategic planning. She lectures at the ESADE Business School.
      Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning and targeting new/emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future lies for it. The results of a recent study shows that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors.
      Format: Hardback CONTRIBUTORS: Maria Eugenia Giron EAN: 9781907794094 COUNTRY: United Kingdom PAGES: WEIGHT: 0 g HEIGHT: 216 cm
      PUBLISHED BY: LID Publishing DATE PUBLISHED: 2011-02-28 CITY: GENRE: BUSINESS & ECONOMICS / Industries / Retailing, BUSINESS & ECONOMICS / Industries / Fashion & Textile Industry WIDTH: 138 cm SPINE:

      Book Themes:

      Business and Management, Industry and industrial studies

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Maria Eugenia Giron has worked extensively in the luxury sector, including at Loewe where she was responsible for strategic planning. She lectures at the ESADE Business School.

      Recently viewed products

      Login

      Forgot your password?

      Don't have an account yet?
      Create account