FREE delivery to all EXCLUSIVE BOOKS stores nationwide. FREE delivery to your door on all orders over R450. Excludes all international deliveries.

How to Get Your Product to Market

Louise Guinda
    Product form
      FORMAT: Paperback / softback
      YOU COULD EARN 0 FUTURE RETAIL DISCOUNTS.

      This product is either out of print or out of stock. Add it to your wishlist and we will automatically let you know if it comes back into stock. Add to Wishlist

      ESTIMATED DELIVERY: Possibly out of print
      BUY NOW PAY LATER
      From R 0.00 per month!
      3x monthly payments of R 0.00 with
      4x fortnightly payments of R 0.00 with

      This product is either out of print or out of stock. Add it to your wishlist and we will automatically let you know if it comes back into stock. Add to Wishlist

      Do you have an idea for a new product which you are convinced will be the 'next big thing'? Have you spotted a gap in the market and found a way to make people's lives easier or better? Then 'How to Get on to the High Street' is just the book you need. It is a step-by-step guide of how to transform your product from a dream in your head to a reality on the high street shelves. Topics covered include: making sure that people will buy your product before spending any money; stopping others copying your idea through patents, design registration and trademarks; creating a winning brand and marketing message; getting your product featured in the media; and breaking into big stores. Louise Guinda is the founder of Safe Dreams and the successful inventor of two products: the Cot Wrap and Safebreathe toys. Despite having no experience of bringing a product to market, Louise has succeeded creating a multi-national brand, winning numerous awards and appearing on the BBC website and STV News on the way.
      Format: Paperback / softback CONTRIBUTORS: Louise Guinda EAN: 9781908003638 COUNTRY: United Kingdom PAGES: WEIGHT: 163 g HEIGHT: 216 cm
      PUBLISHED BY: Brightword Publishing DATE PUBLISHED: 2014-02-11 CITY: GENRE: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Business Writing, BUSINESS & ECONOMICS / Entrepreneurship, LANGUAGE ARTS & DISCIPLINES / Communication Studies WIDTH: 140 cm SPINE:

      Book Themes:

      Entrepreneurship / Start-ups, Small businesses and self-employment

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Louise Guinda is mum to Ali, aged four, and lives in Aberdeen. The idea of developing her product, the Cot Wrap, a breathable cot bumper, came to Louise four years ago, after Ali suffered a near-tragedy while sleeping too close to his thick, quilted cot bumper. The Cot Wrap is now the top selling cot bumpers on Amazon.co.uk and is exported throughout Europe. In 2012, the product won the Bounty Made by Mum and Dad Gold Award, beating 24 other products. Louise's second range of products, Safebreathe toys, were finalists in the prestigious Kind und Jugend Innovation Awards (the 'Oscars' of the nursery industry) and were snapped up by high street chain JoJo Maman Bebe from launch.
      Do you have an idea for a new product which you are convinced will be the 'next big thing'? Have you spotted a gap in the market and found a way to make people's lives easier or better? Then 'How to Get on to the High Street' is just the book you need. It is a step-by-step guide of how to transform your product from a dream in your head to a reality on the high street shelves. Topics covered include: making sure that people will buy your product before spending any money; stopping others copying your idea through patents, design registration and trademarks; creating a winning brand and marketing message; getting your product featured in the media; and breaking into big stores. Louise Guinda is the founder of Safe Dreams and the successful inventor of two products: the Cot Wrap and Safebreathe toys. Despite having no experience of bringing a product to market, Louise has succeeded creating a multi-national brand, winning numerous awards and appearing on the BBC website and STV News on the way.
      Format: Paperback / softback CONTRIBUTORS: Louise Guinda EAN: 9781908003638 COUNTRY: United Kingdom PAGES: WEIGHT: 163 g HEIGHT: 216 cm
      PUBLISHED BY: Brightword Publishing DATE PUBLISHED: 2014-02-11 CITY: GENRE: BUSINESS & ECONOMICS / General, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Business Writing, BUSINESS & ECONOMICS / Entrepreneurship, LANGUAGE ARTS & DISCIPLINES / Communication Studies WIDTH: 140 cm SPINE:

      Book Themes:

      Entrepreneurship / Start-ups, Small businesses and self-employment

      Customer Reviews

      Be the first to write a review
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      0%
      (0)
      Louise Guinda is mum to Ali, aged four, and lives in Aberdeen. The idea of developing her product, the Cot Wrap, a breathable cot bumper, came to Louise four years ago, after Ali suffered a near-tragedy while sleeping too close to his thick, quilted cot bumper. The Cot Wrap is now the top selling cot bumpers on Amazon.co.uk and is exported throughout Europe. In 2012, the product won the Bounty Made by Mum and Dad Gold Award, beating 24 other products. Louise's second range of products, Safebreathe toys, were finalists in the prestigious Kind und Jugend Innovation Awards (the 'Oscars' of the nursery industry) and were snapped up by high street chain JoJo Maman Bebe from launch.

      Recently viewed products

      Login

      Forgot your password?

      Don't have an account yet?
      Create account