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Sustainable Businesses in Developing Economies

Rajagopal
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      Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.
      Format: Hardback CONTRIBUTORS: Rajagopal EAN: 9783030516802 COUNTRY: Switzerland PAGES: WEIGHT: 523 g HEIGHT: 210 cm
      PUBLISHED BY: Springer Nature Switzerland AG DATE PUBLISHED: 2020-10-27 CITY: GENRE: BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Production & Operations Management, SCIENCE / Environmental Science WIDTH: 148 cm SPINE:

      Book Themes:

      International business, Management and management techniques, Management of specific areas, Sales and marketing, Sustainability

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      Rajagopal is Professor of Marketing at EGADE Business School, Technologic de Monterrey, Santa Fe Campus, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, UK. He is also Visiting Professor at Metropolitan College, Boston University, USA. He has to his credit 63 books on marketing management and rural development themes, and over 400 research contributions that include published research papers in national and international refereed journals.
      Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands, and socio-political reputations. Exploring topics such as the circular economy, sustainable logistics, eco-innovation, conscious consumption, and social entrepreneurship, the chapters discuss sustainable practices in emerging markets and co-creation between corporations and consumers. This book offers researchers innovative concepts on sustainable business modelling.
      Format: Hardback CONTRIBUTORS: Rajagopal EAN: 9783030516802 COUNTRY: Switzerland PAGES: WEIGHT: 523 g HEIGHT: 210 cm
      PUBLISHED BY: Springer Nature Switzerland AG DATE PUBLISHED: 2020-10-27 CITY: GENRE: BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Production & Operations Management, SCIENCE / Environmental Science WIDTH: 148 cm SPINE:

      Book Themes:

      International business, Management and management techniques, Management of specific areas, Sales and marketing, Sustainability

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      Rajagopal is Professor of Marketing at EGADE Business School, Technologic de Monterrey, Santa Fe Campus, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, UK. He is also Visiting Professor at Metropolitan College, Boston University, USA. He has to his credit 63 books on marketing management and rural development themes, and over 400 research contributions that include published research papers in national and international refereed journals.

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