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Trust and Reputation Management Systems

Denis Trcek
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      This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view. The book outlines the necessary technological environment without entangling the reader in too much technical detail. An implementation roadmap on a strategic and tactical level is given as well as guidance on linking trust and reputation management to existing information systems. Existing standards and solutions like recommendation systems, web services, semantic and big data technologies are put into context to prevent subverting efforts using false ratings, faked identities and other security issues. An outlook into recent and future developments completes the book.
      Format: Paperback / softback CONTRIBUTORS: Denis Trcek EAN: 9783319623733 COUNTRY: Switzerland PAGES: WEIGHT: 454 g HEIGHT: 235 cm
      PUBLISHED BY: Springer International Publishing AG DATE PUBLISHED: 2017-09-05 CITY: GENRE: BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / E-Commerce / Online Trading, COMPUTERS / Business & Productivity Software / Business Intelligence, COMPUTERS / Electronic Commerce WIDTH: 155 cm SPINE:

      Book Themes:

      E-commerce: business aspects, Business mathematics and systems, Online marketing / Social media marketing, Computer applications in the social and behavioural sciences

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      Denis Trcek is head of the Chair of Informatics and head of the laboratory of e-media at the University of Ljubljana, Slovenia. His research interest is in electronic business, information security and protection and in pervasive computing.
      This book provides an understanding of the core pillars of trust and reputation systems in electronic business settings. It presents the main existing methods and evaluates them from a managerial point of view. The book outlines the necessary technological environment without entangling the reader in too much technical detail. An implementation roadmap on a strategic and tactical level is given as well as guidance on linking trust and reputation management to existing information systems. Existing standards and solutions like recommendation systems, web services, semantic and big data technologies are put into context to prevent subverting efforts using false ratings, faked identities and other security issues. An outlook into recent and future developments completes the book.
      Format: Paperback / softback CONTRIBUTORS: Denis Trcek EAN: 9783319623733 COUNTRY: Switzerland PAGES: WEIGHT: 454 g HEIGHT: 235 cm
      PUBLISHED BY: Springer International Publishing AG DATE PUBLISHED: 2017-09-05 CITY: GENRE: BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / E-Commerce / Online Trading, COMPUTERS / Business & Productivity Software / Business Intelligence, COMPUTERS / Electronic Commerce WIDTH: 155 cm SPINE:

      Book Themes:

      E-commerce: business aspects, Business mathematics and systems, Online marketing / Social media marketing, Computer applications in the social and behavioural sciences

      Customer Reviews

      Be the first to write a review
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      Denis Trcek is head of the Chair of Informatics and head of the laboratory of e-media at the University of Ljubljana, Slovenia. His research interest is in electronic business, information security and protection and in pervasive computing.

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