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Optimal Bundling

Ralph Fuerderer
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      FORMAT: Hardback

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      Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
      Format: Hardback CONTRIBUTORS: Ralph Fuerderer EAN: 9783540652472 COUNTRY: Germany PAGES: WEIGHT: 1360 g HEIGHT: 235 cm
      PUBLISHED BY: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG DATE PUBLISHED: 1999-01-21 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General WIDTH: 155 cm SPINE:

      Book Themes:

      Sales and marketing

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      Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
      Format: Hardback CONTRIBUTORS: Ralph Fuerderer EAN: 9783540652472 COUNTRY: Germany PAGES: WEIGHT: 1360 g HEIGHT: 235 cm
      PUBLISHED BY: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG DATE PUBLISHED: 1999-01-21 CITY: GENRE: BUSINESS & ECONOMICS / Marketing / General WIDTH: 155 cm SPINE:

      Book Themes:

      Sales and marketing

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      Be the first to write a review
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