Potential

When you influence anything—you influence everything. That is the power of Potential.Potential: an oft-used word that is both enticing and elusive—enticing because it is a “thing,” an “energy” that draws us forward, and elusive because it is often not realized amidst the clamor and stress of busy work and busy lives.In Potential, Pam August cuts through the noise and makes potential real, relevant, and relatable, teaching how to amplify your impact by connecting the potential—within yourself as an individual, between you and your relationships, and around you in organizations. Synthesizing her learning from a decades-long career in higher education, leadership, team, and organizational development, Pam weaves stories, insights, and practical actions into an engaging experience with immediate and lasting results.In a complicated and complex world where we are often strained, stressed, and stuck, it is possible to have energy, ease, and effectiveness—no matter the circumstance or the challenge. And what if connecting potential was both simple and powerful? It can be! All you need is ONE mindset shift, ONE operating system, ONE core practice, and THREE dimensions of exponential impact. This is the promise that Potential delivers on.

Pam August guides organizations, teams, and leaders to unlock the potential that is already there for transformational results. She was the director of culture activation at WestJet, one of Canada’s most admired corporate cultures, where for fourteen years she was a fierce champion and developer of people and culture as a key enabler of strategic success. Today, she is a trusted partner for high-performance organizations around the world through her firm, Connecting Potential. With deep and diverse experience, she knows what it takes to uncover, align, and activate the best of what organizations already offer and what they can develop into. Pam is a sought-after speaker, facilitator, coach, and cocreator with a strong foundation of lifelong learning. She has a Bachelor of Adult Education, a Master of Arts in Leadership, and is certified as an Organization and Relationships Systems (ORSC) and brain-based coach. Pam takes pleasure in solving tricky problems, listening deeply, learning always, and laughing—a lot.