Search results for "Perri O'Shaughnessy"
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Winning Elections in the 21st Century
A national cochair of the presidential campaign of Barack Obama when few thought he could ever be elected, Congresswoman Jan Schakowsky is here to tell you: Yes you can! And the book she recommends for candidates, campaign staff, volunteers, and citizens is Winning Elections in the 21st Century, a handbook for anyone who wants to know how campaigns are run and won today. Written by longtime political veterans, both former elected officials, Winning Elections is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fundraising, and increasingly sophisticated microtargeting. Using examples from across the United States, the authors discuss the nuts and bolts of state and local races, as well as “best practices” in national elections. A successful campaign, they assert and evidence confirms, merges the new technology with proven techniques from the past, and their book helps candidates, students, and citizens consider all the opportunities and challenges that these tools provide—never losing sight of the critical role that personal contact plays in getting voters to the polls. At the heart of this book is the conviction that we need to win democracy along with elections. Accordingly Simpson and O’Shaughnessy write primarily about campaigns in which the maximum number of citizens participate, as opposed to those determined by a few wealthy individuals and interest groups. People power can prevail with the right candidates, issues, and support—and Winning Elections in the 21st Century shows how.
R 883.00
Politics and Propaganda
From the taunting videos of Osama Bin Laden to the partisan euphoria of the embedded journalist, from the visual rhetoric of the anti-globalisation movement to the empire of spin to the scalding polemics of American campaign advertising, propaganda is back. This book provides a full and detailed analysis of the phenomenon of propaganda, its meaning, content and urgent significance. It is one of the most original works ever published on the subject. While it applies a conceptual approach to the study of propaganda, the theoretics are grounded in practice. Insightful case studies on Symbolic Government, negative campaign advertising, single issue group polemic and corporate propaganda, culminate in a vivid narrative of the role of propaganda in driving the remorseless new conflict which began on September 11 2001. Contents Part One: Defining what and reasoning why 1. A question of meaning 2. Explaining propaganda Part Two: A conceptual arrangement 3. An essential trinity: rhetoric, symbolism and myth 4. Elements of propaganda: foundations; why we need enemies; enmity in action Part Three: case studies in propaganda 5. Privatising propaganda: the rise of the single issue 6. Evangelism and corporate propaganda 7. Propaganda and the symbolic state: a British experience 8. 9-11 and war 9. Weapons of mass deception: propaganda, the media and the Iraq war Afterword - The impact of propaganda Index Nicholas O’Shaughnessy is Professor of Marketing and Communication at the University of Keele
R 859.45
Nicaragua's Other Revolution
The 1979 rebellion in Nicaragua was the first in modern Latin America to be carried out with the active participation and support of Christians. Like all revolutions, the Nicaraguan Revolution has provoked controversy and hostility, and the Christian presence has been a focal point in the debate. In this work Michael Dodson and Laura Nuzzi O'Shaughnessy offer a detailed study of the religious sources of the revolution set against the backgound of the revolutionary traditions of the United States.Nicaragua's Other Revolution places the experience of the Nicaraguan Revolution in a historical framework that extends back to the Protestant Reformation and in an institutional framework that encompasses the whole of Nicaraguan politics. Examining the broad process of religious change, this work explores how that process interacted with the political struggles that culminated in the revolution. Dodson and O'Shaughnessy conclude that the religious values and attitudes arising out of postconciliar renewal in the church contributed powerfully to demands for revolutionary change in Nicaragua.In England and America the Protestant Reformation gave a tremendous boost to demands for democratic changes in society and politics. This work shows that something similar happened in Catholic Central America in the post-Medellin period. Changes in religious thought and action were part of, and served to reinforce and stimulate, a wider movement for social and political change. Without denying the importance of Marxism, the authors demonstrate that other important influences are at work there.A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
R 1,982.50
