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R 1,084.00


R 1,054.00

Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
The three conversations B2B sale pros must have with customers to control every step of long lead buying cycleThe most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. The best story told in the best way will always win. Being remarkable and memorable in your conversations is very important—but it goes beyond great delivery. You must be able to articulate value. The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.The book teaches you how to: Create value for your prospects by identifying and advising them on problems, potential threats and missed opportunities Articulate why your prospects need to choose you over rival competitors Elevate the value of your offering to your prospect’s senior-level decision-makers Demonstrate the business and financial acumen required to make a compelling, credible business case for your solution Identify unconsidered needs that only your solution solves Embrace the natural tension that occurs between buyers and sellers to capture and protect the value of your opportunity from unnecessary discounting Not just another sales process book, The Three Value Conversations equips you with practical, hands-on concepts for engaging prospects and customers at any moment in the buying cycle with the specific stories and skills to create, elevate, and capture value.
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R 541.00


R 397.00


90 Days to Level Up Your Sales Skills
Supercharge your selling skills in just three months with advice from one of the world's most popular sales experts In 90 Days to Level Up Your Sales Skills, bestselling author and world-renowned sales trainer and leader, Jeb Blount, delivers a groundbreaking new guide to unlocking your sales potential and reaching new professional heights. This hands-on, no-BS roadmap to sales success is perfect for anyone who’s new to sales, stepping into a sales leadership role for the first time, and seasoned salespeople seeking to enhance their selling techniques. Inside you'll find: Practical tasks and actionable steps in each chapter that help you realize tangible progress every weekTechniques to build the confidence and competence you need to excel in your sales journey Transformational sales strategies, relevant to any industry, you can apply immediately in your own role If you're ready to transform your career and achieve your goals in just one quarter, the 90 Days to Level Up series is for you. Whether you're brand-new to a business, stepping into a leadership role for the first time, or looking to enhance your skills, this series will be your personal guide to unlocking your potential and reaching new professional heights.
R 556.00


R 596.00


Marketing communication: Fet level 3: Textbook
The FET College series is designed to meet the needs of students and lecturers of the National Certificate Vocational.
R 557.00


R 305.00


Next Level! 8 Elemente für die Entwicklung einer kommerziellen B2B-Strategie
Dieses Buch ist ein praktischer Guide für die Entwicklung und Umsetzung einer ganzheitlichen, kommerziellen B2B-Strategie. Der 8-Elemente-Ansatz, der Marketing, Vertrieb und Produktmanagement vereint, hilft Unternehmen dabei, das nächste unternehmerische Kapitel – das NEXT LEVEL – erfolgreich vorzubereiten. Dies ist dann notwendig, wenn es außerordentlichen Druck von außen oder innen gibt, neue Wettbewerber auftauchen, das Unternehmen schnell oder zu langsam wächst, oder ein neues Produkt eingeführt werden soll. Hier hilft keine kurzfristige Taktik, sondern nur eine integrierte kommerzielle Strategie.Dieses Buch liefert die acht erfolgsentscheidenden Elemente für die Strategieentwicklung: von der Markt-, Kunden- und Zielbestimmung, über die Angebotsdefinition (Produkt, Preis und Marke), bis hin zu den abgeleiteten Marketing- und Vertriebsmaßnahmen sowie der System-, Prozess- und Ressourcenplanung. Der gesamte Prozess wird anhand eines Beispielunternehmens veranschaulicht und kann über downloadbare Templates auf das eigene Unternehmen übertragen werden.Videos per App: Laden Sie die Springer More Media App kostenlos herunter, scannen Sie Abbildungen mit dem Playbutton im Buch und streamen Sie Videos zu den Kapiteln.
R 1,956.90

What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level
Kick your bad habits—and CLOSE MORE SALES! “I love this book, especially the importance of empathy—care enough about what you are selling to personalize its value to your customer!”—Jim Farley, VP Global Marketing, Ford Motor Company“In over 20 years of sales leadership, I had yet to see someone describe self-improvement through the elimination of existing behaviors rather than the creation of new ones—what a simple, concise, and personally applicable developmental tool. This is a must-read for everyone in sales!”—Chris Richardson, VP Global Sales, Abbott Vascular“Don Brown and Bill Hawkins, collaborating with Marshall Goldsmith’s incredible insight, have created strategy and ideas that will help you grow, sell more, and prosper!”—Jeffrey Gitomer, author of The Little Red Book of Selling“What Got You Here Won’t Get You There in Sales! is a practical guide for anyone in sales—they hit the nail on the head! Read this book to learn how to build your relationships with customers while shedding the habits that are holding you back!”—Tom Reilly, author of Value-Added Selling“Deep and meaningful connections with people in business can change the trajectory of your career. This is a brilliant playbook for professionals who want to step up their game and truly own their success. I have seen the power of this approach in action—and IT WORKS!”—Rich Daly, Executive Vice President, Takeda PharmaceuticalsAbout the Book:One of the most influential business coaches of our time, Marshall Goldsmith helps businesspeople pinpoint career-harming behaviors, understand why they engage in them and, most importantly—stop. His book What Got You Here Won’t Get You There wasn’t just a runaway bestseller, it has helped untold numbers dramatically improve their careers and personal lives.Now, Goldsmith teams up with leading sales thought leaders Don Brown and Bill Hawkins to help you break the habits that specifically damage sales relationships. This dream team’s combined clients have increased their sales from 5 to 30 percent—and their gross profit up to 50 percent! In short, their approach works.What Got You Here Won’t Get You There in Sales! provides simple-to-use tools for maintaining and leveraging quality personal connections by doing something much easier than learning new behaviors: simply stopping old ones. When dealing with your customers, do you:Needlessly verbalize and execute every possible step in the sales process?Repeatedly initiate communication for no apparent purpose?Attempt to verbally “one up” your customer in conversation?The authors name 16 bad habits in all, and they provide proven techniques for reversing their negative effects by putting them to rest for good. There is no profession that depends more on good relationships than sales. And there’s no one more qualified to coach you to create and nurture productive sales relationships than these three authors.You do have the power to change. Let Goldsmith, Brown, and Hawkins help you kick your bad habit
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