Selling Products Online

So you’ve come up with a winning idea for a product to sell online. What now? How do you turn your idea into a successful e-commerce business? Selling Products Online is the book for you. Brought to you by Heavy Chef and Payfast, this guide gives you everything you need to start an e-commerce business in 10 practical steps – and you don’t have to be an expert on websites, advertising or logistics to get going. It is designed to support you on every step of your e-commerce journey and will show you how to: 1. Find your customers ;2. Set up your e-commerce store; 3. Take online payments; 4. Sell on existing platforms; 5. Attract more customers; 6. Fulfil online orders; 7. Manage stock; 8. Serve your customers; 9. Make a profit; 10. Build your team. Heavy Chef sat down with some of South Africa’s pre-eminent entrepreneurs to fill these pages with real, practical advice from experts who’ve beaten their own paths to success in e-commerce. You’ll hear from the brains behind some of South Africa’s most-loved brands, including Faithful to Nature, Payfast, SnapScan, Yuppiechef, and many more. They’ll answer all your questions about selling products online in concise “bites” – as if you’re sitting down to coffee with them. Go on. Tuck in.

Heavy Chef is a learning platform for entrepreneurs. Our name comes from the saying, “Never trust a skinny chef.” We inspire and empower entrepreneurs.